Resources
Explore the 36 WEE-FI barriers in detail. Within each barrier-specific download, you will find key evidence on the barrier, an analysis of the connected barriers, relevant customer segments and customer journey phases, and interventions that have successfully addressed the barrier in some capacity.
Showing 36 out of 36 barriers
Accessibility
Distance from bank/FSP/CICO agent
Accessibility
Mobility constraints (e.g. legal curfews, norms)
Consumer Protection
Difficulty resolving complaints
Consumer Protection
Online/Phone/Social media harassment
Consumer Protection
Fear of making mistakes
Consumer Protection
Frauds and scams
Consumer Protection
Over-charging
Consumer Protection
Predatory lending
Consumer Protection
Potential (or actual) privacy violations
Cost
Cost of using DFS (incl. transaction cost)
Cost
Non-transparent fee structures / hidden costs
Cost
Perceived and/or lack of money
Cost
Cost of mobile/internet
Human Resources
Lack of female agents
Human Resources
Lack of women in leadership at DFS providers and policy-makers
Information Availability & Capability
Unclear or difficult process to open account
Information Availability & Capability
Unclear or unavailable info about products/uses
Information Availability & Capability
Financial literacy
Information Availability & Capability
Digital literacy
Information Availability & Capability
Basic literacy and numeracy
Information Availability & Capability
Lack of peers/family/network who use DFS
Prerequisites
Internet/Mobile connectivity
Prerequisites
Phone/SIM ownership
Prerequisites
Digital/Foundational ID
Prerequisites
Lack of credit history (for credit products only)
Prerequisites
KYC requirements
Prerequisites
Broader legal constraints (e.g. male signature)
Product and Service Quality
Navigability of user interface of the digital product
Product and Service Quality
Lack of products and services that create value
Product and Service Quality
Lack of products that meet women’s needs
Product and Service Quality
Reliability (and quality) of in-person services
Product and Service Quality
Reliability of payments system and network
Social Norms
Biases that center men as financial customers
Social Norms
Women’s disproportionate time burden
Social Norms
Expectation that men control household finances
Social Norms